Role: Lead Designer
Art Direction

On a mission to be come the #1 camping app, The Dyrt provides its users with instant bookable camping sites for the outdoor enthusiast on the go. Below are some samples works that were deployed into the social sphere, strategized and executed as part of a 360 marketing campaign geared towards getting more users out in nature once again.

Our goal was to optimize for conversions while keeping our customer acquisition costs down. We managed to drive over 140,000 app installs in 3 months with a total spend of $382,000.
Over the course of a few short months, we increased app store conversion ratio by 10% with rapid A/B testing campaigns with multiple preview image series. With tens of thousands of visitors to the app store page a day during the camping season, this touch point is crucial.