Meow (re)Branding

Project Overview

I had the opportunity to work on a prototype product called MEOW cat supplement as a
product designer on a creative performance research project to increase marketing efforts.
From qualitative research, we found revamping the flow of how a consumer experiences
the product resulted in customer growth and engagement. Some major changes included:
revamping the website, tone of the brand and packaging design.

Approach

Starting with product rebrand, we set out with redesigning the logo to adjust the  pharmaceutical's look and feel before starting the package design process.

To your right is the original packaging.

Design system overhaul

Packaging revision

Results

Customer feedback was very positive from initial packaging rebrand which resulted in a spike in sales.
The design system was later used in marketing efforts that presented opportunities which allowed us to focus on user experience through updating the app design.

Design system overhaul

Packaging revision

Product renders